If you are a company and you want to get as many potential customers as possible, its helps getting a prestigious location for your headquarters or good locations for your showrooms. Just look at all the major companies and how they try to build impressive buildings in the city centre to project confidence and solidity.
The same principle applies online and it has come to the point where it’s probably even more important to have good online visibility than a fancy headquarter in the centre of the city from a simple reason: a website has the potential to reach more eyes than a physical location and if it’s a good looking website then you also project confidence and gain prestige.
How to reach those heights of online success? SEO is an essential part of the success as it will enable your website to rank higher on the search engine results page, which basically means walking the road all the way to the Oxford Street of Great Britain’s internet and that’s the first page of search results.
SEO is a complex process that few understand and even few master, that’s why a UK SEO experts agency is recommended for hiring but only if you don’t want to throw your money out of the window. In order to gain the level of online reputation and website optimisation that will get you to the first page of Google, a balance between CMS coding and a reliable monthly investment budget needs to be kept for at least six months but any search engine optimiser that knows what SEO is all about will tell you that if you want positive results on the long term you need to constantly invest for at least one or two years.
Can Google AdWords be a solution to SEO? Only on the short term. If you want to be perceived as an established company you will need long term results and reliability that when people want to find you online, they can at any time and not only when your Ads campaign is running.
Remember that the success of your company can be decided by a quality SEO campaign coordinated by an experienced UK SEO expert and the failure as well. Choose wisely and don’t contact a SEO expert unless you have at least a one year budget available for investment, otherwise you might be disappointed.
With all the above said, what are you waiting for? If you don’t already have a SEO budget available start planning for one and if you have a budget available then immediately perform a well-documented search for the best SEO agency for you. The biggest SEO company isn’t always the best so always trust your instincts when choosing who to work with. See you on the Oxford Street of the internet this time next year!